SUSTAINABILITY & IP MANAGEMENT

Join us on the 24th of October 2024 | 14.30pm BST

SUSTAINABILITY & IP MANAGEMENT

This webinar looks at the role of sustainability in the pharmaceutical sector, as well as in the circular economy. In doing so, it discusses the role of innovation in sustainability strategy in two distinct sectors.

Dr Sheetal Menon will address particular Patent challenges in the context of the circular economy and address what IP management tactics work to assure adequate access to technology relating to sustainability globally. Her talk introduces the notion of ‘‘sustainable’ IP management, which is understood as an IP strategy that prioritizes sustainability, as defined by the UN sustainability development goals.

The speakers explore avenues that allow to profit from attractive revenues, while at the same time making use of their innovation and technology to promote sustainability goals.

 

 

 

Watch the Webinar

Summary

The webinar discusses the intersection of intellectual property (IP) and sustainability, particularly in the circular economy, which challenges the traditional “take-make-waste” linear model by promoting resource efficiency, extended product lifecycles, and waste reduction. It highlights that the IP discourse lacks sustainability integration and aims to bridge this gap by using IP to support sustainable practices. It contributes insights on IP’s potential role in supporting a circular economy, emphasizing the need for an IP framework that aligns with sustainable business models.

 

In the circular economy, IP could encourage innovation in sustainable manufacturing and distribution methods. However, IP laws can create obstacles, particularly around repair and refurbishment. The U.S. John Deere case, for example, involved IP claims to restrict access to diagnostic tools, impacting independent repairs and monopolizing maintenance services. Similarly, cases like Kodak and Lexmark illustrate the complex boundary between repair and reconstruction, where extensive refurbishments may infringe patent rights. While patents can incentivize innovation, they can also prevent third-party participation in the circular economy if they restrict repair or refurbishment practices.

 

 

The webinar emphasizes the need for IP laws that are adaptable to sustainability goals, suggesting stronger collaboration between the legal and business communities to come to grips with IP in the circular economy. Ultimately, the need for policy evolution must be stressed.

Further ideas around
the Topic:

https://elibrary.law.psu.edu/cgi/viewcontent.cgi?article=1352&context=jlia

 

Roya Ghafele and
Adam Chaddock, The TRIPS Trap Revisited, 12 PENN. ST. J.L. & INT’L AFF.
(2024). Available at: https://elibrary.law.psu.edu/jlia/vol12/iss1/5

About the Speakers

Amalia Adler-Waxman, VP for Social Impact & Responsibility at Teva Pharmaceuticals

In her role she drives Global Health programs. Prior to working with Teva Amalia was the Global Head of Nestle Nutrition Corporate Affairs and Communication. Before this role Amalia worked at Pfizer Nutrition as Director of International and Market Affair. For several years she was an independent consultant and managed health related multi-stakeholder projects. During that period she also taught a graduate course on the politics of public health at The Hebrew University, Jerusalem. During 2000-2005, Amalia led the development of the World Health Organization (WHO) Strategy on Diet Physical Activity and the Prevention of Non-Communicable Diseases at The World Health Organization. Amalia served as head of the Division of International Affairs and Public Relations at The Weizmann Institute of Science. Early in her career she was Policy and Legislation Coordinator at the Israel Women’s Network and a parliamentary aide to a Member of Knesset.

About the Speakers

Professor Sheetal Menon, Assistant Professor in Strategy. Cardiff University

She researches extensively on circular economy, with particular interest on how and why businesses should transition to circularity to become more sustainable. Her interests include conceptualizing circular business models and value propositions; investigating the role of intellectual property in enabling circular transitions; and how does digitalization play into all of this. She undertakes research projects on circular strategies for EV waste batteries and electronic waste, circular strategies for food waste management.