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Licensing is a crucial tool of IP commercialization and effective licensing programs can underpin corporate success. Intellectual property portfolio valuation is an essential tool for developing effective licensing strategies by providing and empirical base from which decision-makers can chart the right course. In this panel, we discuss how IP portfolio valuation can be best tailored to, and utilized in, licensing strategies. Our excellent panel bridges industry, law, and economics and share several decades of experience between them to bring a unique perspective to this discussion.
About the Speakers

Mitsuaki Matsumura | Head of IP Licensing, APAC and EMEA at IBM
Mitsuaki Matsumura is Head of IP Licensing for APAC & EMEA at IBM. He leads the team of professionals that handle all IBM’s patent licensing and assignment opportunities in APAC and EMEA. Prior to joining IBM, Dr. Matsumura worked as a Senior Counsel at NTT DOCOMO, where he was in charge of SEP licensing, technology alliances, and cross border M&As. He holds a PhD (Kyoto University) in law and an LL.M. in Law, Science, and Technology from Stanford University.

Greg Novak | Partner at Novak Druce Caroll LLP
Greg Novak is a partner at Novak Druce Carroll, where he counsels a number of publicly traded global corporations on intellectual property matters. Greg has acted as lead counsel for both plaintiffs and defendants in more than 60 intellectual property cases, and has advised in more than 300 post-grant proceedings. Greg obtained his MBA from the Saïd Business School, University of Oxford, where he also co-founded the Centre for Professional Service Firms.

Dr. Roya Ghafele | Managing Director at OxFirst
Dr. Roya Ghafele is the founder and Managing Director of OxFirst, an award-winning law and economics consultancy. Much of its work is with tech companies as well as advising on public policymaking in the area of technology transfer. Dr. Ghafele is a visiting Professor at Brunel University, London as well as being an accredited expert witness to courts in England and Wales. Prior to founding OxFirst, Dr. Ghafele held an Assistant Professorship with the University of Edinburgh, a Departmental Lectureship with Oxford University and a Research Fellowship with the Haas School of Business, University of California at Berkeley. She also worked for the OECD and WIPO as an economist.
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